Interesting Tony. I followed your link and found, as usual when you post a link, that the item is sold out. Who else have you been telling about this yellow crack??
I like the fact that they are very proud of the fact that this seasoning was created in a laboratory in 1959, eschewing the pretence of the "home made" modern sell. I also like the fact that I am not allowed to do any online ordering this month. Although I have somehow managed to save this item for later in my Amazon UK cart. Let's see if it looks as interesting when I get back to it in February.