It's a misconception that you have to order enough for a small town to get a break on shipping. Try various quantities for yourself, estimate shipping, and make a compromise. Then allow a short grace period for others to join if they like.
I've joined in shares, and enjoyed meeting people that way. I've also ordered for myself with no regrets.
The pain of spending is forgotten quickly, but the joy of having lasts. I hoard charcoal, and it's nice to have enough to just use what's appropriate for each application, without even thinking.