I called them "cat food" curry pastes, because the cans remind me of cat food! I use mostly the red one, but do like the massaman, as well. We have a very nice Thai restaurant here. I have to be careful there, as they don't play around when it comes to spiciness. I made that mistake the first time that I went there, thinking "Oh, I'm sure that they tone it down for folks here in the Midwest!" WRONG! I ordered a 7 out of 10 on their spice level. Thought I was going to die after the first few bites! By the end, I was in full-blown endorphin rush - practically hallucinating! I was afraid to drive, as I couldn't focus my eyes and was panting like a dog in summer! Now, I never go above a 4 or 5, and it still kicks my butt!