KK Basics Video gone Viral.. 700K views - HELP for FAQ Video

[DennisLinkletter]

The KK Basics Video has gone viral.. 700K views..  547k in the last 90 days!
https://www.youtube.com/watch?v=ADc2EfP8GnI

50% we’re gone in the first two minutes, but 21% watched the full 25 minutes, that’s almost 115k full 25-minute views in the last 90 days.

I want to make an FAQ video. Please give me ideas for some questions you think should be included..
Thanks in advance for your help.

[C6Bill]

The first thing people ask me is what makes the KK better than a BGE. 

[David Chang]

5 hours ago, DennisLinkletter said:

The KK Basics Video gone has gone viral.. 700K views..  547k in the last 90 days!
https://www.youtube.com/watch?v=ADc2EfP8GnI

50% we’re gone in the first two minutes, but 21% watched the full 25 minutes, that’s almost 115k full 25-minute views in the last 90 days.

I want to make an FAQ video. Please give me ideas for some questions you think should be included..
Thanks in advance for your help.

buy ads and up the views even more while you have the momentum..

[5698k]

People look at the website and all they see is the 10k price for the 42. Ive recently tried to discuss that a fully loaded KJ is roughly $3500, and a kk23 is less than $1500 more, which to me is a much greater value. My point is i think you might discuss price points, and some specifics as to why they cost what they cost.


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[Tyrus]

When I look back almost 8 years ago I think what drew me into KK's was from watching video's of others preparing food on the KK, that look it first presented, it's limitless expanse and the longevity associated with it. So looking nostagically back decades beyond that I remeber in the 70' s wanting a Japanese HiFi reciever, the price tag at the time scared me off, it was more than I could afford.....simply an impossible venture for me at the time. Some where along the line, today I have 3...go figure, the thought was planted and remained. What it all means is as people look at your video, their saying I'm interested, very interested however, after seeing the price they pull up short. You have people on the hook, you got them on the look the science and longevity, you just got to crack the deal. So you've essentially target margeted these folks, convinced them, and have them waiting in the wings. 
The psychology in a person buying a used or new car or anything of considerable value is motivation, getting them to forget the obstacles and to see the positives. You've certainly gotten their interest perked, then realizing the shortcomings in folks looking the other way and choosing to buy a KJoe or BGE is because they're selling out to a price point. They're just convincing themselves in the short run it's what they want regardless of quality. All I can say is, it's like 5698 mentioned about specifics, it's as to why they cost what they cost. You do realize sex sells, a pretty  girl in a bikini standing next to a KK makes a point or a vintage car with perfectlines aside a KK asking "which would you rather be driving." You could hire Toney to flip burgers while a Komodo dragon sits idly by waiting for scraps. You've done soo well all over the world, meaning people see those videos, the more they see the more they want. Chin up Dennis, you done good, but you can do better. That's my rant, motivator and laced with subliminal messages, time for popcorn.
 

Edited yesterday at 04:57 PM by Tyrus

[wrandyr]

I don't think the folks on this forum are the ones to ask for FAQ suggestions. My suggestion would be to ask for questions within the videos.

That said, it should be recognized that the KK isn't a product for everyone, as not everyone appreciates working with an excellent tool enough to see the value relative to the price.

[tekobo]

I have some potential FAQs and forum folk could help with answers:

 

1. I'm sold, I love your product but I don't know how to convince my spouse/inheriting child/my bank manager that this is a good idea.  What is a killer strategy that works every time?

2.  What do new owners say surprises them the most when they first start to use their KK?

3. What do KK owners most like about the KK?

 

[MacKenzie]

Do you  want a firebox that is going to last you a lifetime? 

[Syzygies]

On 12/13/2025 at 6:20 AM, 5698k said:

People look at the website and all they see is the 10k price for the 42. Ive recently tried to discuss that a fully loaded KJ is roughly $3500, and a kk23 is less than $1500 more, which to me is a much greater value. My point is i think you might discuss price points, and some specifics as to why they cost what they cost.

Exactly. I've fed 60 to 100 people various times from my KK23; pork shoulder goes furthest but brisket goes a long ways. One can fit many ribs. When we want to grill for 80 we rent.

While I can appreciate the thrill Dennis took in designing larger sizes, and the thrill others take in buying them (I've seen a few in person), I've never felt any desire for a bigger KK myself (or a bigger car; again when I need one I rent). I'm sure the smaller models are also useful, but again I can't imagine it (or driving a Fiat).

Promoting all sizes makes sense preaching to the choir. With a new opportunity like this, I'd put the KK23 front and center, and promote its capacity for anything but grilling. Anyone in this market already has experience grilling, and equipment they can turn to: A kettle, or (!?) a rectangular gas grill.