My current charcoal is Rockwood. I like it a lot. Easy to light, burns clean, and the distribution of pieces in the bag is very good. I've tried a lot of brands and most are good, some just OK (RO), and others are just crap (Cowboy). If you have any doubts, check out the Naked Whiz's charcoal database. It's surprising how many "store brands" are just repackaged RO and marked up in price (BGE).