Wow...
I wonder if they made a patch and sewed it on? Kinda like Girl Scout Cookie Patch, only not the same at all.
It's quite an amazing piece of work. Surely though, a person would have to have quite the monogramming and embroidery business to justify the startup cost, huh? Maybe there are pre-owned ones out in the marketplace.
In college, the guys would bring me their jeans that had worn through. I'd hand sew patches on for them, but the deal was they'd have to take whatever I put on. One guy's seat had worn through, and I (hand) embroidered eyes on the patches, then sewed them to his jeans. Hehehe.